Bruce Craig, CEO of Songwriters Across Texas, Shares Once-in-a-Lifetime African Safari Experience
- Royce Richmond
- 3 days ago
- 2 min read
Bruce Craig, CEO of Songwriters Across Texas, is no stranger to global travel — but his recent journey to the African bush has officially earned the title of “the best trip of my life.”
In a powerful new testimonial, Craig recounts his unforgettable adventure that began worlds away from Lake Travis and unfolded deep in the wild landscapes of South Africa.
From standing just yards away as more than 30 wild elephants surrounded his vehicle…To watching lions feed a mere 10 feet away…To experiencing the magic of a traditional African sundowner beneath a breathtaking sunset…
Craig describes moments that went far beyond anything he had seen in documentaries or imagined in advance.
“What surprised me most,” Craig shares, “was how immersive and personal the entire experience felt. Every detail was thoughtfully planned, yet nothing felt staged. It was raw, authentic, and absolutely extraordinary.”
A key part of what made the journey exceptional, Craig explains, was traveling with Fair Trade Safaris. He highlights several elements that set the company apart:
Seamless planning from start to finish
Luxury accommodations at King’s Camp
Highly skilled guides and trackers who brought the bush to life
A unique business model in which 100% of profits are reinvested into conservation efforts and local communities
For Craig — who has traveled extensively over decades — this safari redefined what meaningful travel can look like. Beyond the thrill of close wildlife encounters, it was the combination of conservation, community impact, and world-class hospitality that left the deepest impression.
For those considering an African safari, Craig’s firsthand account offers an inside look at what the experience truly feels like — beyond the documentaries and travel brochures.
🎥 Thinking about planning your own safari? Learn more at: https://fairtradesafaris.com
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